Print Download Reference This Reddit This

Social Implications Of Business Ethics Ethics Of Mcdonalds Corporate

To export a reference to this article please select a referencing stye below. You can click the 'Click to Copy' button to copy the whole reference to your clipboard so that it can be pasted (ctrl-v) into the program of your choice.

McDonald's business ethics with a focus on CSR activities. With the increasing focus on social and environmental issues, the concept of CSR i.e. Corporate Social Responsibility has gained more recognition. This becomes more important when a firm is dealing with products that have an effect on consumer's health.

Business ethics is a “form of applied ethics or professional ethics that examines the ethical principles and moral or ethical problems which arise in a business environment” 2. In the same vein, we find that ethics in business “involves a basic dislocation relating to phenomenal experiences arising when things are out of place” 1.
McDonalds also maintains high business ethics and thus conducts its business with high ethical standards (Fisher and Lovell, p.33). The company conducts its business with high integrity, honesty and fairness for all its customers and suppliers.
McDonalds are also faced with tax concerns and are currently being investigated by the European Commission. But as Pomroy points out, in the UK, Mcdonalds has paid its fair share – although there are still some questions about royalty payments they pay to a parent company.
McDonald’s is committed to conducting business ethically and in compliance with the letter and spirit of the law. This commitment is reflected in McDonald’s Values. Inherent in each value is our commitment to be ethical, truthful and dependable and this is reflected through our Standards of Business Conduct which serves as a guide to making.

Social implications of business ethics ethics of mcdonalds corporate

.'>

Export an MLA Reference

Export a Harvard Reference

Export a Wiki Reference

McDonald's business ethics with a focus on CSR activities

With the increasing focus on social and environmental issues, the concept of CSR i.e. Corporate Social Responsibility has gained more recognition. This becomes more important when a firm is dealing with products that have an effect on consumer's health. Since the issues are directly relevant to McDonalds, it becomes essential for brands to focus on corporate social responsibility. It can be considered as corporate necessity, which every company needs to perform in order to sustain in the market.

Since long time, fast food industry has been facing numerous issues concerning obesity and health. Being the key player in the industry, McDonalds has been held guilty for causing health related problems such as obesity. Taking such allegations into consideration, the fast food chain has changed its menu and thereby included more healthy food options, while serving its core products like burgers and fries. Apart from including healthy products in a menu, McDonalds has also incorporated the concept of CSR in its business activities. The company has included various healthier options in its menu in addition with nutritional and other health related information to show its concerns for health issues and obesity. Photo editor. It is also working to reduce sugar, saturated fats, artificial trans-fat and sodium in its food items. Furthermore, the food chain has started using buns that are made with whole grains. McDonalds is undertaking several initiatives to communicate messages of healthy lifestyle to public and making them aware about its significance.

Disclaimer

This essay has been submitted to us by a student in order to help you with your studies. This is not an example of the work written by our professional essay writers.

The company has made several collaborations with NGO’s such as Nutritionist Steering Group Europe, Global Advisory Council for Balanced Active Lifestyle as well as Green Peace in order to make society aware about its efforts in promoting balanced and active lifestyle. McDonalds is also working to explore new ways to enhance nutritional education among the people and hence it has collaborated with Alliance for Healthier Generation to develop CGI i.e. Clinton Global Initiatives. Through this partnership, the company is committed to offer vegetables, salads, fruits and low-fat dairy products in its menu. Being a global fast food chain, the company is also aware of diverse cultural environment and food preferences in which it operates. Therefore, it has formulated flexible menus that look for locally appropriate ways to enhance nutritional profiles.

The company makes continuous efforts in enhancing its environmental and social performance. Together independent restaurant franchisees and its suppliers, McDonalds are striving towards a sustainable future for both the company as well as the society in which it operates. The company is focused on continuous improvement in addressing social, environmental and economic issues. In addition, the company has also launched a CSR-focused marketing strategy that features a series of ethical initiatives it will undertake. The strategy focuses on McDonald’s initiatives for the community and the environment, its investment in human resource as well as messages related to quality food.

McDonalds has also collaborated with its suppliers and initiated Agricultural Assurance Programme, with an intention to minimize environmental impacts caused because of its supply network. The company has also helped found Ronald McDonald House Charities, an ongoing global network that provides care and comfort to underprivileged children and families. The food chain has also taken various steps to raise awareness about cleanliness. Through Anti-littering programme, McDonalds is leading the way to a cleaner environment. The company is also making continuous efforts in reducing waste and recycling it.

Disclaimer

This essay has been submitted to us by a student in order to help you with your studies. This is not an example of the work written by our professional essay writers.

McDonalds gives equal importance to sustainable sourcing. Considering the need of growing population and increasing scarce resources, the company has begun sourcing its ingredients and food packaging sustainable. McDonalds is committed to promote resource efficiency, protect oceans and eco-systems, support land management, fishing and farming in order to make necessary resources available to future generations. The company maintains sustainable supply chain management through three E’s namely Environment, Ethics and Economics. McDonalds takes serious concern for influencing and incorporating these three elements at every level of its supply chain, i.e. raw material production, processing and distribution. The company collaborates with its suppliers to innovate and use sustainable ingredients, ensuring proper safety and quality of food, and protect human rights at the workplace. For this, it has created various food standards and principles for measuring sustainable ingredients. In addition, the fast food chain also focuses on reducing kilometres driven, optimizing transportation routes, and improves fuel and energy efficiency for delivery of food to restaurants. The company also works with its distributors to implement daylight-controlled lighting, heat-recovery systems, and rapid rolling gates with an intention tom minimize consumption of fuel and energy. The company also aims at augmenting sustainable packaging of its food through responsible sourcing and appropriate product design. Most of its packaging its fiber-based, as well, McDonalds has also eliminated the use of plastic for packing with a view to ensure sustainable packaging.